Yi-Bing Zhang

Yi-Bing Zhang is an experienced marketing professional with a strong focus on search engine marketing and digital strategy. Starting as an Account Manager Intern at 21 Communications, Yi-Bing progressed through various roles, including a research analyst intern at McKinsey & Company and a media analyst at Reprise Media, where skills in managing paid search campaigns were developed. At Hotwire, Yi-Bing held the position of SEM Analyst before advancing to Senior SEM Analyst, managing substantial domestic and international ad campaigns. Key roles at Netflix included Search Marketing Manager and Global Paid Search Marketing Manager, followed by significant experience at Google, where responsibilities included managing Android partnerships and leading performance media marketing initiatives that generated significant revenue. Throughout a career spanning multiple top-tier organizations, Yi-Bing has demonstrated expertise in digital marketing, strategic partnerships, and campaign management across diverse markets.