Yobana Sanchez

Yobana Sanchez is a seasoned marketing professional with extensive experience in digital media and operations. Most recently, Yobana served as the GMP Lead at Google since June 2023 and previously worked as a Senior Analyst at American Express from September 2021 to May 2023, where responsibilities included managing the Merchant Advertising Program and scaling People Based Marketing. Additional experience includes positions as a Senior Search Strategist at Mediahub Global, focusing on major clients like Western Union, and a Paid Search Associate at Wavemaker for Amgen. Earlier roles include managing Paid Search campaigns for multiple markets while at American Express and a Digital Marketing Specialist position at COOP. Yobana holds a Bachelor of Business Administration in Marketing from Baruch College, City University of New York (CUNY).