Yumeng Zhang possesses extensive experience in digital marketing and data analytics across various industries. Initial exposure includes an Analyst Internship at Roland Berger, followed by a Business Analyst Internship at Nielsen, where valuable market analysis skills were developed. Yumeng further honed expertise at Unilever as an E-Commerce Intern, focusing on operations and sales strategy for Tmall and JD flagship stores. As a Graduate Management Trainee at Mars Food, rotations encompassed global shared services, sales leadership, and digital innovation projects. Currently, Yumeng serves as a Digital Data Analytics Manager at Mars, with further advancement to the role of Digital Marketing Strategist at Google. Educational qualifications include a Master's degree in Business Analytics from the University of Warwick and a Bachelor's degree in International Business from Jinan University.
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