Zikun (Abby) Yu is a skilled marketing and public relations professional with extensive experience in digital marketing, social media management, and client relations. Zikun's career includes roles at prominent companies such as Kohler Co. as a Digital Marketing Intern and The Estée Lauder Companies Inc. as a Tom Ford PR Intern, where contributions included social media strategy development and event support. Zikun's recent position as a Customer Onboarding Strategist at Google showcases a focus on enhancing customer relationships and ensuring successful onboarding processes. With a Master's degree in Public Relations and Corporate Communication from New York University and experience in both domestic and international markets, Zikun has effectively supported various brands in achieving marketing objectives and expanding their outreach, particularly in the Chinese market.
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