Terry Reading

Senior Customer Analyst - Americas

Terry Reading is a seasoned professional in the retail industry, currently serving as a Senior Customer Analyst for the Americas at GoPro since July 2022. Previously, Terry held roles as a Replenishment Analyst and Associate Inventory Planner at Dollar Tree Stores and DICK'S Sporting Goods, respectively, demonstrating a strong ability to manage inventory, analyze data, and collaborate with vendors and teams to optimize sales and mitigate risks. Additionally, Terry has experience as a Merchandise Assortment Planner at Dollar Tree Stores and as a CORE Merchandising Associate at Nordstrom. Educational qualifications include a Graduate Certificate and a Bachelor of Science in Retail Merchandising and Product Development from Florida State University, alongside a Bachelor of Arts in Sociology and American Studies from The University of Kansas.

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