Ayan Usmani is a seasoned marketing professional with extensive experience in performance marketing, specializing in Amazon advertising. Currently serving as a Performance Marketing Expert at Gorilla Commerce since June 2025, Ayan previously held the position of Performance Marketing Manager at CINCHONA, successfully managing an Amazon advertising portfolio that led to a 30% reduction in costs and a 60% increase in market growth in the US. Ayan's expertise includes keyword research, budget management, and data analysis, developed through roles at The Ambr Group, D1 Brands, Utopia Industries, and various digital marketing positions. Ayan holds an MBA in Marketing and a BBA in Marketing from Shaheed Zulfikar Ali Bhutto Institute of Science and Technology.
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