B.j. Naedele

B.J. Naedele serves as the President and Chief Commercial Officer at Shop Your Way since March 2017 and is a co-founder and investor at Sandlot Technology from July 2020. Additional roles include board member at GORUCK, investor and advisor at OMORPHO, and roles at Stake and NextUp Ventures LLC as an investor, advisor, and board member. Prior experience includes significant positions at Nike from July 2008 to April 2017, where responsibilities ranged from VP/GM of Growth Initiatives to Global VP of Marketing. Earlier professional experience encompasses roles at Duke University as Special Assistant to the Director of Athletics and at GE Capital in corporate finance and development. B.J. Naedele holds an MBA in Data and Decision Sciences from Duke University and a BA in Economics from the College of the Holy Cross.