Sofia Berntsson is an accomplished Business Area Manager specializing in Strategic Collaboration at Göteborg & Co since April 2001. In this role, Sofia oversees various initiatives, including serving as Development Manager for Göteborg 2021, focusing on the city’s jubilee celebrations. Additionally, Sofia has experience as a Product Manager, curating offerings like the Gothenburg Package and Gothenburg City Card, and has managed several travel industry fairs and events as an Exhibition Manager. Earlier in 2012, Sofia worked as a Project Manager for Culture and Destination Development at HIGAB, collaborating on a study to enhance cultural sites in Gothenburg. Sofia's educational background includes a Filosofie masterexamen from the University of Gothenburg, project management studies at Lexicon, and additional training in management and innovation leadership at various institutions.
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