Amber Bogie

Amber Bogie is a seasoned marketing professional with extensive experience in go-to-market strategies and account-based marketing. Currently serving as Director of GTM & Account-Based Innovation at GoTo, Amber leads efforts to modernize the company's GTM strategy and operations. In previous roles, including Senior Director of Global Demand Generation at Reachdesk, Amber achieved significant cost reductions and improved marketing performance through strategic optimization. Additionally, Amber has a strong advisory presence, holding positions at ForgeX and GTM Partners. An advocate for marketing innovation, Amber has been recognized with multiple awards for excellence in account-based marketing. Amber holds a Bachelor of Arts in Organizational Communication Studies from California State University, Chico, and has pursued advanced studies in European and French languages.