Emma Helden is a seasoned marketing professional with experience in CRM and loyalty programs. They have held key roles at various organizations, including Global Marketing Manager for CRM & Loyalty at Hunkemöller and Senior Product Marketing Manager at Gousto. Previously, Emma managed marketing initiatives at McDonald's, focusing on the My McDonald's App and Rewards program, and excelled in creating structured marketing plans at Postfield Systems Ltd. Emma holds a BA in Ancient History and Archaeology from the University of Leicester.
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