Erica Edge

Senior Manager, Member Marketing at GovX

Erica Edge has worked in various roles in the marketing and communications industry since 2010. Erica began their career at Athleisure, Inc. dba: Sun Diego Boardshops as a Sunglass Manager and TOMS Advocate. Erica then worked as a Promotional Representative at Encore Nationwide. In 2014, they became a Sales Representative at Nordstrom. In 2015, they interned as a Marketing and Promotions Intern at House of Blues Entertainment. In 2016, they were a Marketing Intern at Live Nation Entertainment. In 2019, they were a Marketing & Communications Associate at Human Longevity, Inc. and, most recently, they are a Marketing Manager – Member Communications at GovX. In this role, they are responsible for managing the end-to-end promotional email, SMS, and homepage process, including campaign/creative/merchandising planning and development, email pre-delivery setup, A/B testing, audience segmentation, oversight of the overall JIRA process, final email delivery execution, and reporting. Erica also acts as the day-to-day owner of the GovX marketing calendar, ensuring all campaigns are executed on time and to their fullest potential.

Erica Edge attended San Diego State University from 2014 to 2017 and earned a Bachelor of Applied Science (BASc) in Marketing.

Links

Previous companies

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Timeline

  • Senior Manager, Member Marketing

    October 1, 2023 - present

  • Partner Success Manager

    January 1, 2023

  • Marketing Manager – Member Communications

    October, 2022

  • Email Marketing Specialist

    March, 2021