Samir Cherro

Co-founder & CEO at GoWabi

Samir Cherro co-founded and served as CEO of GoWabi, the largest spa and beauty booking platform in South-East Asia, starting in March 2016. Samir successfully built partnerships with over 1,000 curated brands and chains in the region. Prior to GoWabi, Samir worked at Lazada Group as Head of Commercial/Vendor Management from January 2015 to March 2016, and as Head of Pricing from an unspecified date in 2014 to an unspecified date in 2015. Samir also worked at Ensogo as a Business Development Manager from an unspecified date in 2013 to an unspecified date in 2014, and at Rocket Internet GmbH as an Entrepreneur in Residence, focusing on sourcing and operations, from an unspecified date in 2012 to an unspecified date in 2013.

Samir Cherro has a strong educational background in the field of business and international management. Samir obtained their Master's degree in Management of International Business from Uppsala University from 2011 to 2013. Additionally, they pursued an Erasmus Exchange program at Westminster Business School in 2010. Prior to that, they completed a Master of Science (MSc) in International Exchange at Ritsumeikan Asia Pacific University from 2009 to 2010. Samir also holds a Master of Science (M.Sc.) in Business Administration and Economics from Jönköping University, which they obtained from 2007 to 2011.

In addition to their academic qualifications, Samir has obtained several certifications to further enhance their skill set. Samir received the Google Analytics Individual Qualification (IQ) from Google in July 2017. Samir also completed the Startup School Online program offered by Y Combinator in June 2017. Moreover, Samir holds a Google Ads Certification, although the specific details regarding its completion month and year are not provided in the information given.

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