Simon Smit is an experienced professional in customer experience and digital innovation, currently serving as an Advisory Board Member at gowago.ch and previously as Head of Cross Channel Customer Experience Evolution at On. Smit is also known for roles as Customer Experience & Digital Innovation Evangelist and as Head of Customer Experience & Innovation and Co-Founder at Creative Intelligence Society AG. Prior to these positions, Smit has worked as a Medientrainer at Patrick Rohr Kommunikation GmbH and held the role of Product Owner and Director at Swiss International Air Lines. Academically, Simon Smit earned a Licentiate degree in Journalism from ZHAW Applied Linguistics between 2003 and 2007.