Fernando Souza is an executive leader specializing in data, analytics, and strategy, currently serving as Senior Manager of Data, Innovation, AI, and Automation at GPA. Their journey, marked by a commitment to data-driven decision-making, includes previous roles such as Analytics Manager at C&A Brasil and CEx Analytics Manager at Grupo Boticário, where they have driven digital transformation and built high-performing teams. With a Bachelor's degree in Business Administration and multiple post-graduate qualifications, they are also an 8-time Adobe Certified professional, demonstrating expertise in integrating Martech and BI solutions. Fernando's strategic vision has significantly influenced corporate decision-making and fostered a culture of analytics across organizations.
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