Jade Couto is an experienced digital product leader specializing in strategy and AI innovation. Their career includes roles at Grupo Afeet, where they managed marketing activations for renowned brands like Nike, Adidas, and PUMA, and at GPA, where they led senior marketing analytics and innovation initiatives. Currently, Jade serves as a digital product leader focused on customer loyalty and personalization while also overseeing ecommerce operations. They hold degrees in Publicidade e Propaganda and Marketing Digital, complementing their extensive expertise in marketing and digital transformation.
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