Roberta Bechelli

Roberta Bechelli currently serves as Diretora de Comunicação Corporativa e Relações Institucionais at GPA, a position held since July 2012, where responsibilities include managing a team of journalists and public relations professionals, overseeing the company's reputation and corporate image among key stakeholders. Prior experience includes roles as Gerente de Comunicação Externa at Via Varejo SA from 2005 to 2012, focusing on communication strategies to enhance corporate visibility, and as Analista de Comunicação at CDI Comunicação, where Roberta provided press advisory services to retail clients. Roberta holds a specialization in Comunicação Corporativa Empresarial from ESPM Escola Superior de Propaganda e Marketing and a Bachelor's degree in Journalism from Universidade Metodista de São Paulo.