Nikki Erickson

Digital Strategy Director at Graco

Nikki Erickson has a wide range of experience in the digital marketing field. Nikki started their career as a Marketing Intern at Regis Corporation in 2004 and then worked as an Account Coordinator at Hot Dish Advertising from 2006 to 2008. Nikki joined JWT in 2008 as a Website Project Manager and later became a Digital Account Supervisor. In 2012, they transitioned to Digitaria, a JWT Company, where they worked as a Digital Account Director until 2014. Since then, Nikki has been with Graco, taking on roles such as Digital Strategy Manager, Senior Digital Strategy Manager, and currently, Digital Strategy Director.

Nikki Erickson obtained a Bachelor of Science degree in Marketing, Advertising, Communications, and Business Administration from Minnesota State University, Mankato, between 2001 and 2005.

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