Een B2B laten groeien in een wereld waarin alles connected is vraagt om een unieke aanpak.  Stijgende acquisitiekosten, dalende sales en achterblijvende omzet; allemaal symptomen van een kapot marketing systeem. En hoe bouw je een goede en voorspelbare sales pipeline terwijl je prospects zich oriënteren op platformen die niet te 'tracken' zijn en waar jij als merk niet aanwezig bent?

Wij hebben de antwoorden, en we zijn Gradient.

Als onderdeel van www.label34.group laten we B2B's groeien door hun marketingsystemen te transformeren. Van ‘korte termijn leads pompen’ naar ‘structureel vraaggestuurd aantrekken’.

Slimme B2B's gebruiken onze unieke benadering voor omzetgroei. Een die kopers centraal stelt in alle fasen van de kopersreis. Op basis van een gevalideerde marketingstrategie ontwikkelen we een demand-gen-ecosysteem dat contentmarketing, performancemarketing en marketingautomatisering integreert.

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Growing a B2B in a connected world requires a holistic approach. High acquisition costs, shrinking sales and lagging revenue are all frustrations of a broken system to growth. So how can we build a high value and predictable sales pipeline when our targets are after superior third-party information to help them decide?

We are ready for this challenge, and we are Gradient.

As part of www.label34.group we grow B2B’s by transforming their marketing systems. Shift from ‘short term lead focussed’ to ‘structurally demand driven’.

Smart B2B’s use our unique Approach to Growth and our Performance Mindset that puts buyers at the centre of all phases of the buyer journey. On the foundation of a validated marketing strategy, we develop a demand-gen ecosystem that integrates content marketing, performance marketing and marketing automation to provide a seamless experience for buyers.

In this way, we transform marketing systems to grow sales pipelines. From lean and unqualified to filled with ready-to-buy leads.

Gradient. Transforming B2B marketing

Business Development

Enterprise Software

Marketing

Gradient

Gradient's headquarters in Amsterdam, Netherlands

Joost Jongbloed

Bart Janssen

Wim Boer

The Marketing Team at Gradient is responsible for transforming B2B marketing systems to drive sustainable growth. By integrating content marketing, performance marketing, and marketing automation, they create a demand generation ecosystem that focuses on building high-value, predictable sales pipelines. This team of specialists develops and implements strategies to shift from short-term lead generation to a structure that places buyers at the centre of all phases of the buyer journey, ensuring a seamless and effective marketing approach that meets the modern B2B's growth needs.

Marketing Team

The Leadership Team at Gradient, comprising the CEO and Co-founder, CFO (a.i.), and Co-founder, is responsible for setting the strategic direction and overall vision of the company. They oversee the transformation of B2B marketing systems, ensuring a shift from short-term lead generation to structurally demand-driven growth. By spearheading initiatives that integrate content marketing, performance marketing, and marketing automation, they are pivotal in driving the company's mission to help B2B clients achieve high-value, predictable sales pipelines.

Gradient

Org chart

Teams

Marketing Team

Leadership Team

Offices

Gradient

Org chart

Teams

Marketing Team

Leadership Team

Offices

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