Gradient GTM exists for the stage where trajectory gets set — the window between your first real customers and $5M, $10M, $20M in ARR where the foundation either gets built or gets skipped.

The decisions made in that window determine more about a company's future than almost anything that comes after. Who you sell to. How you sell. When you hire. What you build the motion around. Get those right and the next stage of growth has something solid under it. Get them wrong and you spend the next two years rebuilding what should have been there from the start.

Gradient GTM was built for founders who are in that window and want a serious, full-spectrum commercial partner to work through it with them. Get customers. Grow revenue. Take your early wins and turn them into a repeatable motion. A senior operator with the range to lead strategy, build infrastructure, contribute to the pipeline, and make the first hires — all at once, all as an extension of your team.

We've spent our careers building and scaling revenue through exactly these inflection points. Gradient GTM focuses on early-stage founders because this is the work we love most. There's nothing more energizing than helping a founder build the commercial engine that brings their vision to life and matches the product they've already built.

That's the mission.

Gradient GTM

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Gradient GTM

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