Deidre Watts is an accomplished marketing professional with extensive experience in both B2C and B2B channels. Currently serving as the VP of Marketing at Gradient AI since July 2025, Deidre has previously held prominent marketing leadership roles at Assured Allies, OnStar Insurance at General Motors, Genworth, and Compare.com, among others. Key achievements include leading strategic development and managing marketing budgets exceeding $40 million for the first auto insurance comparison website in the U.S. Deidre's career began with impactful roles in media planning and buying, where a strong emphasis was placed on developing marketing strategies and conducting comprehensive market research. Deidre holds a Bachelor's of Science in Marketing from Virginia Commonwealth University and further advanced educational credentials from Rutgers Business School.
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