Ido Barash

Ido Barash serves as Co-Chief Executive Officer at Gradientt since February 2024, previously holding the position of VP of Strategy and Growth at BriefCam from December 2022 to November 2023, where responsibilities included developing and executing strategic initiatives for business growth. Ido also contributed as a Strategic Consultant to the CEO and Board at Gradientt from December 2021 to November 2022, focusing on strategic planning and stakeholder relationships. Prior experience includes leading business development at Whatify (formerly Firefly.ai) and serving as General Counsel and Vice President of Corporate Development at Matomy Media Group, where achievements encompassed navigating the company through an IPO and multiple acquisitions. Ido's career began at S. Friedman & Co. as a partner. Ido holds an LLB and a BA in business administration with a specialization in marketing from Reichman University.