Lisa W

Lisa W serves as the Vice President of North America at Graff since 2019, overseeing corporate, boutique, and wholesale operations for the North American Jewellery Division. Responsibilities include directing strategies and budgets for distribution, marketing, PR, product launches, and visual merchandising, as well as implementing inventory management and product forecasting strategies. Additionally, Lisa W is a co-founder of MALCOLM BETTS LIMITED, focused on the handcrafted jewelry design market and expanding the brand with handmade production. Lisa W holds a Bachelor's degree in jewelry appraisal from the University of Birmingham, obtained between 2010 and 2013.