Jessica Cui is a seasoned marketing professional with a strong background in digital media and growth marketing. Currently serving as a Senior Growth Marketer at Bestow since July 2021, Jessica is responsible for managing SEM and Paid Social campaigns across B2C and B2B sectors, leading the monthly forecast process with impressive accuracy. Prior experience includes roles at Effective Spend as a Paid Media Marketing Associate and Digital Media Strategist, where responsibilities encompassed managing paid search, social, and display accounts, as well as creating strategic media plans. Additionally, Jessica gained valuable experience as a Digital Media Specialist focusing on performance-driven campaign management and analytics. Jessica began the marketing career as a Marketing Intern at SparkCognition, where tasks included campaign research and digital ad monitoring. Jessica holds a Bachelor of Science in Advertising from The University of Texas at Austin.