Gran Via Società & Comunicazione is a Public and Media Relations Consultancy specialized in wine.

Its mission is to generate media/buyer attention on behalf of its clients, in Italy as well as in the most important traditional and developing international markets.

Gran Via pursues its mission through several means:

	- Development and implementation of integrated multilevel communication strategies;
	- Organization and management of press/buyer specialized events and territorial tours;
	- Media relations management at national and international wine fairs and events;
	- External press office management;
	- Web development and Search Engine Optimization.

Gran Via was established in 2006 by Ferdinando Calaciura and Andrea Terenghi. Today the firm is a leader in its field, thanks to its established record of generating coverage among its diverse and ever-expanding network of national and international journalists and buyers, which includes several of the top names in the industry.

Furthermore, Gran Via has achieved a truly global reach, with agents in Hong Kong, São Paulo, London and Milan who are able to offer tailored strategies for these vital wine markets.

Gran Via’s clientele ranges from wineries in Sicily, Apulia and Veneto to Consortiums and public institutions; through the latter, Gran Via boasts an indirect client base of over 400 wineries. The firm is thus a promotional engine not only for individual wineries, but also across the board for entire wine regions.

Gran Via SC

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