Danielle Mullen is an accomplished marketing professional with significant experience in multi-channel marketing strategy, demand generation, and campaign management. Currently serving as the Segment Lead for State and Canada Government at Granicus, Danielle has successfully defined and executed marketing plans that significantly exceeded pipeline and bookings goals. Previous roles include Demand Generation Manager at Granicus, where oversight of a team and strategic partnerships resulted in improved meeting conversion rates. At NAPCO Media, Danielle developed strategies that increased brand audiences and enhanced event marketing initiatives. Educational credentials include a Bachelor of Business Administration in Management and Marketing from Duquesne University and a Master of Fine Arts in Brand Strategy and Media Development from Full Sail University.
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