Chris Hofmann is an experienced performance marketing strategist with a strong track record in digital advertising and direct response marketing. They served as Vice President of Digital Services at SeQuel Response from 2016 to 2023, leading a digital advertising practice, and played a crucial role in marketing strategy and demand generation at University of Wisconsin-Extension from 2012 to 2016. Chris previously held managerial positions at WPS Health Insurance, where they directed marketing communications and led a creative team, achieving significant results in lead generation and campaign performance. Additionally, they have industry certifications from Google, Facebook, and other recognized organizations in digital marketing and analytics.
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