George A. is a seasoned software engineer with extensive experience in various roles related to front-end development and digital transformation. Currently a Principal Software Engineer at Graphcore since September 2025, George previously led front-end development at Yoto, focusing on team cultivation and evolving eCommerce technology. With a strong background at Publicis Sapient as a Senior Manager for Experience Technology, George architected significant digital transformations for major clients such as HSBC and XBank. Additional experience includes directing web and mobile UX at Software Unity Ltd and consulting for high-profile organizations like BAE Systems, Vodafone, and Dyson. George holds a Bachelor of Engineering with Honours in Electronic Engineering from Cardiff University.
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