Alexandra Yurdanova is a seasoned professional with a diverse background in product portfolio management, digital marketing, and project management. Currently serving as a Product Portfolio Expert at GRAPHISOFT since March 2024, Alexandra's extensive experience includes roles as a CRM Innovation Manager and Senior CRM Strategist at Publicis Groupe Hungary, where responsibilities involved overseeing innovative CRM solutions and managing marketing processes for a prominent FMCG baby care brand. Previous experience encompasses project management in digital marketing for clients such as Ford and Suzuki at Hidden Marketing, along with freelance work that involved developing social media strategies for a variety of brands. Alexandra's educational qualifications include a Master's degree in Business Informatics from the Higher School of Economics, alongside foundation and specialist degrees in media production, creative writing, and marketing communications.
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