Ariane C. Redder

Ariane C. Redder is a seasoned marketing professional with extensive experience in leading marketing initiatives across various sectors, particularly in B2B software and SaaS applications. Currently serving as VP of Marketing at GRAPHISOFT since September 2025, Ariane oversees a global team responsible for demand generation, channel marketing, communications, events, and brand management. Previous roles include Director of Marketing at NEVARIS Bausoftware and 123onsite, where Ariane crafted and executed impactful marketing strategies. Additionally, Ariane briefly led the EMEA marketing team at Bluebeam. A founder of redder.me, Ariane focused on marketing and communications projects, prioritizing social media marketing. Ariane holds a Bachelor of Arts in Business Management & Marketing from Medienakademie Berlin and completed the Abitur at Hermann-Boese-Gymnasium.