Mirella Florio

Demand Generation Manager

Mirella Florio is an experienced marketing professional with a strong background in diverse industries. Currently serving as Marketing Manager LATAM at GRAPHISOFT from May 2022 to May 2024, Mirella previously held the role of Coordenadora de Marketing at Opty - Hospitais Oftalmológicos, where strategic brand management and digital media strategies were key responsibilities. Additionally, Mirella has experience at FCA Fiat Chrysler Automobiles as a Brand Fiat Specialist, focusing on marketing strategy for sedans, and served as Product Marketing Senior Analyst at Audi do Brasil, where market trends and product strategies were analyzed. An international volunteer experience during a sabbatical enhanced Mirella's cross-cultural skills. Educational qualifications include a specialization in Communication and Marketing from Escola de Comunicações e Artes (ECA-USP) and a Bachelor's degree in Communication from Universidade Metodista de São Paulo.

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