Katia Raya

Katia Raya, PhD, is a data-driven marketing strategist and researcher with over ten years of experience in education, data science, and marketing. They founded and managed a university diploma program at Université Saint-Joseph, and they have served as an assistant professor, teaching courses in digital marketing and data science. Currently, Katia works as a Senior Account Manager at Graphite, following roles as a Marketing Data Science Manager at AlmapBBDO and as a freelance marketing data scientist. They hold multiple advanced degrees, including doctorates in Information and Communication from Sorbonne Université and in Computer Engineering from Saint Joseph University of Beirut.