Alex Croft

Alex Croft is a seasoned Head of Copy and Senior Copywriter with 20 years of experience in B2C and B2B marketing. Currently a Senior Copywriter at Gravity Global, Alex has previously held roles at notable companies including SapientNitro and Proximity London, working with brands such as Vodafone and P&G. With a strong ability to make complex ideas simple and engaging, Alex has managed and mentored many aspiring writers and contributed to various media formats, from digital to print. Alex holds a BSc (Hons) from Bournemouth University and a Diploma in Interactive and Direct Marketing from The Institute of Direct Marketing.