Anika Mistry

Senior Social Media Executive at Grayling

Anika Mistry has a diverse range of work experience spanning across several years. Anika began their career as a Cheerleading Committee Member at the University of York Students' Union (YUSU) in 2018. In the same year, they also took on the role of a Web Content Writer for Student Voices, where they regularly wrote articles about student life.

In 2019, Anika worked as a Residential Assistant at the University of York, providing support and assistance to students living in university accommodations. Anika also briefly served as an Event Steward during this time.

Anika's next role was as a Student Brand Ambassador for LOOKFANTASTIC.COM in 2020, where they represented the brand and promoted its products and services.

In 2021, Anika joined NewGrad as a Social Media Content Creator. In this role, they showcased their copywriting skills by writing popular blog posts and created visually engaging graphics for various social media platforms. Their efforts significantly increased engagement and followers on LinkedIn.

Towards the middle of 2021, Anika transitioned to a Marketing Manager role at Bex Card. Their responsibilities included managing social media campaigns, content creation, copywriting, and engaging with audiences across various social channels. Anika also successfully led and coordinated the "bex in schools" program, showcasing their event management skills.

Anika's most recent position is as a Senior Social Media Executive at Grayling, starting in 2023. Further information about their roles and responsibilities in this position is not provided.

Throughout their work experience, Anika has demonstrated skills in social media management, content creation, copywriting, event management, and writing. Their experiences have also given their opportunities to develop their leadership and communication skills.

Anika Mistry pursued their education at the University of York. Anika completed their Bachelor of Arts degree in Philosophy from 2016 to 2019. Following their undergraduate studies, they enrolled in the University of York again and achieved a Master of Science degree in Global Marketing from 2019 to 2020.

In addition to their academic qualifications, Anika Mistry obtained several certifications. Anika received the SEO certification from HubSpot Academy in March 2023. In January 2022, they completed the Google Analytics Quick Start certification from LinkedIn. Furthermore, they obtained The Fundamentals of Digital Marketing certification from Google Digital Garage in December 2020. Anika also completed the York Gold Award from the University of York in September 2020. Prior to that, they acquired the IEUK- Business, Operations & Marketing Experience certification from Bright Network in July 2020. Anika also holds the NSPCC Learning: Keeping children safe online (3.0) certification from NSPCC, which they obtained in July 2020. Anika received the Full Colours award from the University of York Students' Union (YUSU) in June 2019. Lastly, they completed the Email Marketing certification from HubSpot, although the specific date of completion is not provided.

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