Paul W.

Paul W. has a diverse work experience in the field of marketing and communications. Paul started their career at Saatchi & Saatchi, where they spent five years working on brand planning and communication strategies for clients in the FMCG category. Paul then joined Edelman as a Senior Strategic Planner, where they played a pivotal role in the agency's transformation into an integrated marketing firm, combining advertising solutions with PR consulting. After that, they held the position of National Planning Director of IMC at Ruder Finn Asia, where they focused on transforming and building IMC and brand planning for the company in Greater China. Currently, Paul works at Grayling as the Vice President/Head of Planning, leading a team and overseeing the development and growth of the agency's business, primarily for their largest clients, Huawei CBG Overseas and Midea Overseas.

Paul W. holds a Master's degree in Chinese Language and Literature from Shanghai Normal University. Prior to that, they earned a Bachelor's degree in Chinese Language and Literature from Hunan University.