Sigrid Krupica is a seasoned professional in the field of communications, currently serving as the CEO of Grayling in the DACH region since January 2010, following a successful tenure as Managing Director. Prior to this, Sigrid held the position of Managing Director and Team Lead for the Consumer Brands Practice at Trimedia from January 2000 to December 2009. Earlier experience includes a role as Senior Consultant and Team Lead of the Lifestyle Unit at ikp - Institut für Kommunikations-Planung from November 1998 to December 1999. Sigrid Krupica holds a Master's degree in Media and Communications with a focus on Roman linguistics from Universität Salzburg, completed between 1983 and 1988.
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