Deirdre Lopez

Deirdre Lopez is a seasoned marketing professional with extensive experience in brand and product management within diverse sectors, particularly in FinTech and consumer products. Since July 2017, Deirdre has served as Senior Marketing Director at Green Dot Corporation, where responsibilities include leading strategic brand planning and product marketing for a $630MM multi-brand portfolio, managing a team of four direct reports, and driving growth in customer engagement and value. Previous roles at Green Dot included Marketing Director positions, where successes included launching a new digital bank account that reversed business decline. Prior to Green Dot, Deirdre held leadership positions at Karma Rescue, Henkel, and Procter & Gamble, focusing on community outreach, brand management, and product marketing. Deirdre holds an MBA in Marketing from USC Marshall School of Business and a degree from the University at Buffalo.