Jonathan Jayaprakash is a seasoned professional in digital marketing and optimization, currently serving as Senior Manager of Digital Optimization at Green Dot Corporation since June 2021. With a track record of enhancing acquisition and enrollment conversion rates through personalized strategies and A/B testing, Jonathan has also held various roles including Manager of Digital Optimization and Growth Consultant for small businesses. Previous experience includes product marketing management at Wells Fargo, where digital acquisitions for student accounts increased by 31%, and serving as a Digital Marketing Instructor at UC Berkeley Extension, teaching over 70 students essential digital marketing skills. Jonathan holds a Bachelor of Arts in Cognitive Science from the University of California, Berkeley.
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