Phoenix Gaylor

Phoenix Gaylor is a skilled professional with extensive experience in digital analytics and data science. At Green Dot Corporation since December 2020 as Manager, Digital Analytics and Data Science, Phoenix has led initiatives to enhance customer experiences using Adobe Analytics and Adobe Target, contributing to a 15% increase in new account conversion rates. Prior roles include Senior Analyst in Adobe Analytics, where critical insights and comprehensive analyses informed stakeholders on web and app behavior. Earlier experience at TA Digital involved assembling analytics dashboards and utilizing Python for AI-based product development. Educational credentials include a Master's degree in Computer Science from Georgia Institute of Technology and a Bachelor's degree in Statistics from University of California, Davis.