Green Rider is a campaign that empowers actors and screen workers to create cleaner, fairer norms across the TV & Film industry. 

Throughout history, art and culture have helped spark societal shifts - from the 1980s boycott of Apartheid, to challenging homophobia with the first gay kisses on TV, to #MeToo.

For decades, celebrity culture has endorsed carbon-intensive, high consumption lifestyles. Green Rider is here to flip this script: the 'bigger' you are as an artist, the more power you have to lead healthier ways of working and demonstrate climate action to the rest of the world.

In leading by example, artists have the power to change the public narrative on climate - from doom and fear to possibility and agency.

Green Rider

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