The trust gap in ethical commerce is costing everyone — consumers, brands, and the planet.

Over 80% of consumers want to buy from ethical brands. The majority can't tell which ones actually are. Greenwashing makes claims difficult to verify, cultural appropriation goes unchecked, and the sheer volume of options turns a values-based purchase into a research project.

The result? Consumers default to what's easy, even when it conflicts with their values — while ethical brands struggle to reach the people who want to support them.

GreenBirdi is building the trusted destination for consumers to discover, verify, and support brands aligned with their values. 

Through our app, marketplace, and community, we connect shoppers with brands they can trust, prioritizing businesses led by Indigenous, women, and underrepresented founders. We verify both: who's behind the brand, and how it actually operates.

Every brand is vetted through our proprietary CARES framework to reduce greenwashing, prevent cultural appropriation, and support equitable economics for the people at the start of the supply chain, not just the end.

Amazon scaled convenience. The next era of commerce will scale trust. GreenBirdi is building the missing infrastructure to make that possible.

Traction to date: 
- 500+ people signed up for app waitlist 
- MVP marketplace live with 200+ verified SKUs
- 30+ partners including Cheekbone Beauty & CoCaa Bee
- $40K VIATEC Tech Grant — unanimous acceptance
- 2026 VIATEC Awards Finalist — Innovative Excellence - Software/Service 
- Selected to exhibit at Web Summit Vancouver 2026 — 10% acceptance rate

If you're a conscious consumer, an ethical brand, or an investor who believes trust will be the driver of the next era of commerce, we'd love to connect.

GreenBirdi

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GreenBirdi

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