Greenbook
Lenny Murphy serves as the Chief Advisor for Insights and Development at GreenBook, where the focus is on connecting insights professionals and enhancing consumer research through various resources. Additionally, Lenny holds the position of Senior Partner at Gen2 Advisors, emphasizing understanding and leveraging changes in insights. As Chief Strategy Officer and a Board of Directors Officer at Veriglif, Lenny contributes to the development of the first global consumer data ecosystem. Lenny is also involved with multiple advisory board roles at institutions such as Michigan State University and the University of Georgia, alongside serving on the boards of RIWI and ZappiStore. Furthermore, Lenny is the Chief Client Engagement Strategist at Virtual Incentives, specializing in prepaid and reward card solutions. Lenny's educational background includes studies at Oglethorpe University and Redan High School.
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Greenbook
Greenbook brings innovative resources to market researchers on both sides of the table and offers effective marketing opportunities in a variety of targeted media. Our publications and events provide a stimulating, practical, and timely perspective on topics and issues relevant to the industry. + The Greenbook Directory connects buyers with suppliers of market research services by providing detailed information on research firms and by supporting client-supplier interaction with new online tools. + With our Content Marketing Program, we help market research companies better demonstrate their strengths and capabilities, position themselves as experts, and generate more qualified leads. + IIEX events offer a window into the future of the industry with an emphasis on using innovation in solving real business challenges through better insights. + Sign up for the weekly newsletter to receive exclusive insights content straight to your inbox: https://bit.ly/2Vckw3N