Mark Y.

Mark Y. is an experienced digital marketing professional with over a decade of expertise in customer engagement and CRM strategies. Currently serving as the Head of Digital Customer Engagement at Greene King since January 2013, Mark Y. leads the digital engagement vision and develops customer loyalty strategies in conjunction with data science. Prior roles at Greene King include Head of Digital Marketing & CRM, where oversight was given to a team of over 40 members, and Head of CRM & Loyalty, focusing on retail CRM strategy across a large network of pubs, restaurants, and hotels. Previous experience includes positions at Rentalcars.com as eCRM Manager, driving significant growth through email marketing, and at Betfred as Email Marketing & Promotions Manager. Mark Y. holds educational credentials from the University of Central Lancashire and John Mason School.