Patrick Purcell is an experienced analytics professional currently serving as the Head of Customer Data and Digital Analytics at Greene King since March 2022. Prior to this role, Patrick held the position of Senior Manager Analytics at Halfords, where responsibilities included building the customer analytics team and driving digital optimization and CRM campaigns from October 2017 to March 2022. Earlier career experience includes serving as an Analytics Manager at HSBC and at npower, where responsibilities encompassed delivering strategic insights, managing stakeholder relationships, and optimizing customer acquisition and retention strategies. Patrick also held various roles at npower, including Customer Insight Lead, Gas Short Term Lead, and Gas Projects Analyst, focusing on forecasting and analytical modeling. Patrick Purcell earned a Bachelor of Science (BSc) degree in Mathematics from the University of Birmingham.
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