Green Hat
- Alison
Alison Ma is a highly accomplished professional with extensive experience in creative direction and content writing across various sectors. Currently serving as Creative Director and Senior Content Writer at Green Hat since June 2023, Alison previously worked as a Copywriter at The Marketing Practice, where contributions included producing assets for major tech clients like Adobe and AWS. In a notable role at Arielle Executive, Alison specialized in executive branding, crafting personal brands for senior clients through deep reflection interviews. Alison fostered editorial leadership as Content Director at IRD Group, overseeing a large team and shaping content strategy. Educated at Macquarie University with a Graduate Certificate in Business Psychology and a Bachelor of Creative Arts, Alison also holds a Content Marketing Certificate from ADMA.
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Green Hat
We’re an integrated marketing agency specialising in Business-to-Business (B2B). We assist our clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates. We measure everything that matters and align Sales & Marketing to deliver revenue outcomes. We ‘think’ and we ‘do’. Our services include B2B strategy, branding, creativity, ABM, digital and social media services, content marketing, lead generation and nurturing – underpinned by analytics and automation. Industries we specialise in are professional services, ICT, financial services, industrial and any business dealing in ‘complex and considered purchases’. Our client list includes many blue-chip brands such as Nestle, IBM, USG Boral and Sigma Healthcare. We also partner with the Australian Marketing Institute to develop Australia’s most comprehensive annual B2B marketing research report (www.green-hat.com.au/b2b-report).
