Green Hat
Joel Thomson (乔尔) is an accomplished marketing and communications professional with extensive experience in the B2B sector. Currently serving as Head of Strategy at Green Hat, Australia's largest B2B marketing agency, Joel also holds the position of Agency Partner - Strategy Director at BBN, representing its interests in Australia and New Zealand. As a founder and board member of LivePreso, a technology startup, Joel has played a vital role in automating content for enterprise clients. Previous roles include Executive Creative Director at Publicis Australia and co-founder of Story Communications. Joel's commitment to the marketing industry is further demonstrated through membership in the Australian Marketing Institute and serving as a judge for prestigious awards such as the CODiE Awards and the AMY Awards. Joel holds a Bachelor of Arts in Digital Communication and Media/Multimedia from Falmouth University.
Green Hat
We’re an integrated marketing agency specialising in Business-to-Business (B2B). We assist our clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates. We measure everything that matters and align Sales & Marketing to deliver revenue outcomes. We ‘think’ and we ‘do’. Our services include B2B strategy, branding, creativity, ABM, digital and social media services, content marketing, lead generation and nurturing – underpinned by analytics and automation. Industries we specialise in are professional services, ICT, financial services, industrial and any business dealing in ‘complex and considered purchases’. Our client list includes many blue-chip brands such as Nestle, IBM, USG Boral and Sigma Healthcare. We also partner with the Australian Marketing Institute to develop Australia’s most comprehensive annual B2B marketing research report (www.green-hat.com.au/b2b-report).