Green Hat
Peter Clarkson is an experienced MarTech and Automation Team Leader at Green Hat, where leadership focuses on delivering innovative marketing automation solutions globally. With a strong background in customer experience and Oracle products, Peter founded CK Consulting AU and previously co-founded Kyte Consulting, emphasizing the importance of systems and empathy in consulting. Their extensive career includes key roles at Oracle, where responsibilities encompassed managing technical consultant teams and driving platform adoption, as well as project management positions at Responsys and CenITex. Peter holds a BSc in Computer Science from Teesside University and has successfully delivered various projects across multiple sectors, showcasing a commitment to merging technology with client needs in the marketing domain.
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Green Hat
We’re an integrated marketing agency specialising in Business-to-Business (B2B). We assist our clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates. We measure everything that matters and align Sales & Marketing to deliver revenue outcomes. We ‘think’ and we ‘do’. Our services include B2B strategy, branding, creativity, ABM, digital and social media services, content marketing, lead generation and nurturing – underpinned by analytics and automation. Industries we specialise in are professional services, ICT, financial services, industrial and any business dealing in ‘complex and considered purchases’. Our client list includes many blue-chip brands such as Nestle, IBM, USG Boral and Sigma Healthcare. We also partner with the Australian Marketing Institute to develop Australia’s most comprehensive annual B2B marketing research report (www.green-hat.com.au/b2b-report).