Green Hat
Shawn Low is a seasoned marketing professional with extensive experience in B2B marketing, social media management, and content strategy. Currently serving as Global Account Director / Country Manager at Green Hat since March 2024, Shawn focuses on developing effective marketing programs for key clients while expanding the company's offerings in Singapore. As co-founder and Head of Marketing at Firef.ly, a travel tech startup, Shawn has played a pivotal role in creating an innovative travel app. Previous roles include leading social media strategies at Grey Group, managing community engagement at whiteGREY, and holding various editorial positions at Lonely Planet, where Shawn contributed significantly to travel publications across regions. With a strong educational background in Media & Communications and a Mini MBA in Marketing, Shawn combines strategic insight with creative proficiency to drive impactful results.
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Green Hat
We’re an integrated marketing agency specialising in Business-to-Business (B2B). We assist our clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates. We measure everything that matters and align Sales & Marketing to deliver revenue outcomes. We ‘think’ and we ‘do’. Our services include B2B strategy, branding, creativity, ABM, digital and social media services, content marketing, lead generation and nurturing – underpinned by analytics and automation. Industries we specialise in are professional services, ICT, financial services, industrial and any business dealing in ‘complex and considered purchases’. Our client list includes many blue-chip brands such as Nestle, IBM, USG Boral and Sigma Healthcare. We also partner with the Australian Marketing Institute to develop Australia’s most comprehensive annual B2B marketing research report (www.green-hat.com.au/b2b-report).