Green Hat
Shil Biswas is a seasoned marketing professional with a strong background in integrated B2B marketing. Currently serving as a Marketing Specialist at Green Hat since May 2021, Shil plays a key role in developing strategies that enhance client engagement and retention. As a Marketing and Communications Specialist for the Indian Students' Association of Victoria since March 2020, Shil has successfully implemented website development and A/B testing to improve SEO performance. Additionally, Shil has contributed to the marketing efforts of Normanji Restaurant, focusing on dynamic website development and menu digitization. As the Founder of Mist Studios since October 2020, Shil is dedicated to helping start-ups and small businesses make data-driven creative decisions. Shil holds a Master's degree in Communication and Media Studies from Monash University, awarded in 2019.
Green Hat
We’re an integrated marketing agency specialising in Business-to-Business (B2B). We assist our clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates. We measure everything that matters and align Sales & Marketing to deliver revenue outcomes. We ‘think’ and we ‘do’. Our services include B2B strategy, branding, creativity, ABM, digital and social media services, content marketing, lead generation and nurturing – underpinned by analytics and automation. Industries we specialise in are professional services, ICT, financial services, industrial and any business dealing in ‘complex and considered purchases’. Our client list includes many blue-chip brands such as Nestle, IBM, USG Boral and Sigma Healthcare. We also partner with the Australian Marketing Institute to develop Australia’s most comprehensive annual B2B marketing research report (www.green-hat.com.au/b2b-report).