Green Hat
Stuart Jaffray is an accomplished marketing professional currently serving as Managing Director at Green Hat, a leading integrated B2B marketing agency in APAC, since October 2021. Previously, Stuart held the position of Managing Director at Starcom from May 2018 to September 2021. Before that, a significant tenure at BMW Group Australia from August 2007 to March 2018 included roles such as General Manager Marketing and Brand Communications & Marketing Services Manager. Stuart's career also encompasses various leadership positions at Simon Richards Group and IFM Hexfax, beginning in 1995. Educational credentials include a BCom in Business Studies and Accountancy from The University of Edinburgh and a Diploma in Direct Marketing from The Institute of Direct and Digital Marketing.
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Green Hat
We’re an integrated marketing agency specialising in Business-to-Business (B2B). We assist our clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates. We measure everything that matters and align Sales & Marketing to deliver revenue outcomes. We ‘think’ and we ‘do’. Our services include B2B strategy, branding, creativity, ABM, digital and social media services, content marketing, lead generation and nurturing – underpinned by analytics and automation. Industries we specialise in are professional services, ICT, financial services, industrial and any business dealing in ‘complex and considered purchases’. Our client list includes many blue-chip brands such as Nestle, IBM, USG Boral and Sigma Healthcare. We also partner with the Australian Marketing Institute to develop Australia’s most comprehensive annual B2B marketing research report (www.green-hat.com.au/b2b-report).