Paul Alvarez

Paul Alvarez is a seasoned marketing professional with a strong background in growth marketing and analytics. Currently serving as a Sr. Growth Marketing Analyst at Greenlight, Paul focuses on building data and AI solutions for advertising channels, particularly Meta, Paid Search, and OOH, while emphasizing the importance of financial literacy for children. Previously, Paul held key positions at Reverb as a Marketing Analytics Manager, where responsibilities included developing multi-touch attribution models and forecasting tools for a high-volume marketplace, and at Home Chef as a Sr. Marketing Analyst, concentrating on LTV/CAC analysis during significant company growth. Additional experience encompasses roles at Presence Health, American Hospital Association, and TapGenes, underpinned by an educational foundation that includes a Master's degree in Health Communication from Northwestern University and a Bachelor's degree in Communication from The University of New Mexico.